Starting a Clydeside business

The given project brief is: 'A business unit has become available in four areas of the Clyde; Glasgow Harbour, Govan, Clydebank and Renfrew. Develop an idea for a local business.' In small groups pupils will be given one of these areas, they will have to gather information on the demographic of the residents and the local area. From this they will develop a business idea to cater for the local market. They will produce a plan, logo, name, concept, advertising materials, client profile and present these at a 'Dragon's Den' style finale. Business is to be locally based. Learners will have a choice of Clyde areas and a choice of communities as customers.

Broad Outcomes of learning

• Learners have an understanding of what community services are need to support homes and residents 
• Learners have experienced working in teams to come up with a creative plan and pitch. They will have negotiated, compromised and produced a singular group idea 
• Groups will have had the opportunity to develop communication, planning, problem solving, persuasive and presenting skills 
• Confidence of working independently from teacher-led lessons will be demonstrated by individual commitment to a group decision, group idea and group pitch 
• Pupils take responsibility for their learning through making collective decisions on all aspects of the task including research, business idea, marketing strategy and pitch 
• Learners have developed enterprising skills identified as 4 capacities of CfE

Relevance to curriculum

• Supports CfE Social Studies

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