Lead Partner: St Enoch Centre
Project Team: Ocean Outdoor
Project HistoryClick an image to enlarge
Glasgow City Centre, Glasgow Green
The St Enoch Centre is investing in a huge £700,000 digital
screen which is being installed outside it.
It is hoped that it will draw crowds to St Enoch
Square and play a large part in civic events.
The 12.8m by 6.1m high definition screen is the first of its
kind in Scotland, and will be installed on 15th April.
As well as screening footage from large-scale events, such as
the Commonwealth Games and the MOBOs, it is can be used by big
brands for advertising.
General manager of the centre, Susan Nicol, said: "As well as
the obvious commercial potential which the new screen will offers
to advertisers, we also see excellent opportunities to use it to
showcase community, cultural and civic information.
"We believe the screen will provide an excellent vehicle for
interacting with visitors coming to Glasgow for events such as the
Commonwealth Games and the MOBOs."
The technology is being provided by Ocean Outdoor, which has
screens in 32 sites elsewhere in Britain, including London,
Birmingham, Manchester and Liverpool.
The Screen was installed in April 2013.
Between 2003 and 2014 Clyde Waterfront was a strategic
partnership comprising the Scottish Government, Scottish
Enterprise, Glasgow City, Renfrewshire and West Dunbartonshire
Councils. Its purpose was to promote the economic, social and
environmental regeneration of 13 miles of the River Clyde from
Glasgow city centre to Dumbarton.