Project HistoryClick an image to enlarge
Glasgow's Tourism Strategy includes the ambitious
target of attracting an additional one million visitors a year by
While the strategy is Glasgow-wide, Clyde Waterfront has a
central position in the plans for growth in tourism. Scotland's new
National Arena on the River Clyde will play an important
part in the development of tourism, as large-scale events are seen
as one of the key areas where tourism can grow. The indoor
arena will be one of the key venues used in the Glasgow 2014 Commonwealth
Games. The development of the Riverside Museum is also
expected to boost tourism. Many of the new
hotels which are already at the planning stages are in the
Clyde Waterfront area.
Strategic targets for tourism in Glasgow:
4 key themes underpin the tourism targets.
1. Image and Brand: a positive and unique image is a key
2. People: Glasgow's citizens are the city's greatest asset and
must benefit from tourism's growth.
3. Place: place attractiveness, accessibility and quality of
environment are competitive drivers for a successful tourism
4. Product: this must be fresh, distinctive, innovative and
appealing to target markets.
Glasgow's Tourism Strategy to 2016 has been produced by a
partnership comprising Glasgow City Council, Glasgow City
Marketing Bureau, Scottish Enterprise Glasgow and VisitScotland
The Tourism Strategy is a plan to 2016
Between 2003 and 2014 Clyde Waterfront was a strategic
partnership comprising the Scottish Government, Scottish
Enterprise, Glasgow City, Renfrewshire and West Dunbartonshire
Councils. Its purpose was to promote the economic, social and
environmental regeneration of 13 miles of the River Clyde from
Glasgow city centre to Dumbarton.