Description:
Glasgow's Tourism Strategy includes the ambitious
target of attracting an additional one million visitors a year by
2016.
While the strategy is Glasgow-wide, Clyde Waterfront has a
central position in the plans for growth in tourism. Scotland's new
National Arena at SECC
will play an important part in the development of tourism, as
large-scale events are seen as one of the key areas where tourism
can grow. The development of the Riverside Museum is also
expected to boost tourism. Many of the new hotels which are already at the
planning stages are in the Clyde Waterfront area.
Strategic targets for tourism in Glasgow:
- to deliver a minimum growth of 60% in tourist revenue with a
target of achieving 80%
- grow tourism-related employment to 40,000
- increase capacity by 3,000 premier hotel bedrooms
4 key themes underpin the tourism targets.
1. Image and Brand: a positive and unique image is a key
influencer.
2. People: Glasgow's citizens are the city's greatest asset and
must benefit from tourism's growth.
3. Place: place attractiveness, accessibility and quality of
environment are competitive drivers for a
successful tourism destination.
4. Product: this must be fresh, distinctive, innovative and
appealing to target markets.
Glasgow's Tourism Strategy to 2016 has been produced by a
partnership comprising Glasgow City
Council, Glasgow City Marketing Bureau, Scottish Enterprise Glasgow
and VisitScotland Glasgow.
The tourism strategy was produced in 2007.