Let's Celebrate - part of the new brand

20 Aug 2013

Let's Celebrate is the first campaign under the banner of the city's new brand, PEOPLE MAKE GLASGOW. It will focus on raising awareness of Glasgow's diverse, year-round, major events schedule with a view to driving increased attendances from residents and visitors.

Councillor Gordon Matheson, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau (GCMB), introduced Let's Celebrate as part of the new brand.

Councillor Matheson said: "Glasgow enjoys an enviable reputation for winning and delivering major events on a truly global scale. We're recognised as one of the world's top 10 sporting cities and over the next two years we can look forward to a packed schedule of the most exciting events the city has ever seen.

"We're entering an extraordinary period for Glasgow, with just one year to go until the Commonwealth Games and some of the world's best events set to take place on our doorstep. This is our time to shine, so let's celebrate."

Glasgow attracts 2.2 million tourists each year who generate £578 million for the local economy with many travelling from across the UK and overseas to attend established major events such as Celtic Connections, Glasgow Film Festival, Glasgow International Comedy Festival, the Merchant City Festival, Piping Live and the World Pipe Band Championships.

People Make Glasgow became the new brand for Glasgow when it was launched by Glasgow City Council in June.