August a record for Glasgow hotels

15 Sep 2008

by Vivienne Nicoll, Evening Times

Hotels in Glasgow enjoyed a record-breaking August despite the miserable weather and the credit crunch.

Research carried out for Greater Glasgow Hotels Association found average occupancy rates last month were 86% compared to 85% in August last year - the highest for any August since records began almost a decade ago.

That compared to the previous three months when hotel bosses said they began to feel the impact of the world financial downturn.

They put the successful August this year down to the World Pipe Band Championships and Piping Live, which attracted more than 40,000 people, the World Congress on Pain and an online advertising campaign run by Glasgow City Marketing Bureau.

The bureau secured £151million of conferences and events worth £16.3m last year.

Its chairman, Steven Purcell, said: "This is fantastic news, particularly in light of current economic conditions.

"Our online advertising campaign with the likes of Expedia and lastminute.com was put together in a matter of weeks and produced excellent results."

Duncan McVey, general manager of the Crowne Plaza Hotel and co-chairman of the hotels association, added: "This is just what the hotels needed but we can't be complacent."

Reproduced with the permission of The Evening Times (Glasgow) © Newsquest (Herald & Times) Ltd.

 

  • Detal of the Crowne Plaza hotel