This project will develop students' k/u of 2D design processes
by using Clyde waterfront (the river, boats, architecture, bridges)
as a starting point to create an original Clyde waterfront logo
design. They will market to a Clyde developer, rep from tourist
sector such as See Glasgow or Visit Scotland, graphic designer, LA
personnel (culture/leisure/arts) and local community for
sponsorship to have their logo produced for use on tourist
merchandise for local area visitors as part of the 'Glasgow:
Scotland with Style' campaign.
Broad Outcomes of learning
- Subject knowledge gained and enhanced e.g. the design process,
working to constraints (design brief), learning how to use various
materials and techniques
- Employability skills enhanced - application of knowledge in a
real situation by being able to follow a brief, by being in
competition with peers and by presenting you finished product to
rest of class, selling your product also relates to selling oneself
in an interview situation)
- Communication & analysing: critiquing each others work at
end of project
- Researching, planning and sourcing: going through the design
process
- Presenting: presenting your work to class at end of the
project
- Confidence of working independently from teacher-led lessons
demonstrated by learner focussed working through development of
design ideas
- Pupils take responsibility for their learning through making
aesthetic decisions throughout their design unit. Learners will
also justify their final design to the rest of the class
- Learners have developed enterprising skills identified as 4
capacities of CfE
Relevance to curriculum
- Supports CfE Art, students will work with the visual elements:
line, shape, colour
- Relevance of how design is relevant to work and life
(everything that you see around has been through the design
process) and how this subject knowledge is put into practice in a
real situation